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The 3 Keys to Pricing Your Home to Sell Quickly and for the Most Money

Updated: Oct 12, 2022

Photo Copyright : lightfieldstudios /

Home sellers never have a second chance for a first impression. See this slideshow - Tips to Selling Your Home.

There are fewer statements more true than this one in real estate. First impressions take place online long before buyers ever visit your home. Buyers who do visit have shopped, compared, and will buy based on quality and value. Overprice, and you’ll never know how many offers you missed.

Don’t let overpricing your home result in frustration. Avoid roadblocks by understanding how the market establishes value. Here are three keys for selling your home quickly and for the most money by pricing it correctly for your market.


Understanding the “30s” of Selling

When pricing your home to sell, it’s important to understand the three “30s” of selling:

  • 30% of buyers

  • 30 days on market

  • And 30 days before discount

By understanding these important keys for pricing your home, you can better understand how to set your home listing up for success.

Why +10 Equals -70

Marketing and pricing your home well are critical to your success. In fact, setting the right asking price is imperative! Statistically speaking, even pricing at market value doesn’t guarantee exposure to 100% of home buyers. Overprice by even 10%, and only 30% of house hunters will consider your home at all before eliminating it online.

Why Your Listing Time Matters

Your first 30 days on the market are critical for maximizing the number of your home showings. As time passes, you’ll receive fewer and fewer showings because eager home buyers have already seen your listing available. This happens sooner than you think—your showings will slow down dramatically after only the second week. In order to capture your best buyers, make sure your home is ready for viewing as soon as it hits the market.

Why You Need to be Ready to Sell Fast

Every 30 days your property spends on the market, you’re walking away with less money at the closing table. As time passes, you’ll need to discount more and more to attract potential buyers. Concentrate on your marketing efforts as soon as your home is listed to avoid this dilemma. At EXP, we help set you up for success from the start.

Understand that the Market Determines Your Home’s Value

Determining market value of a home can be difficult. Factors that contribute to your home’s value include location, size, style, and condition. Each component incrementally adds up to t